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ASK
Create an ad campaign that engages the less-engaged gamers (target: 41 male/female) to purchase the PlayStation 4, and also send out a message: "PS4 is the best place for you to escape"
INSIGHT
Generation x have the mentality of "if it ain't broke, don't fix it"
POSITIONING
PS4 provides the best platform for escaping by giving you more than you think you need/deserve
CONCEPT
How you experience more with PS4.
(Personal project)
Collaborated with 3 group members
Project role: Art director
WHY MORE?
WHERE IS MORE?
Set up projections that help consumers escape to PS4 world without interrupting their daily routine.
For, example the PATH system in Toronto. Call-to-action to visit Best Buy.
WHAT IS MORE?
On the PS4 website...
In store...
WHAT IS MORE?
A sensitive pad that has sound effect and vibration when people testing out the PS4 game.
There are some interactive hologram that shows different PS4 game's character.
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