BACKGROUND
Absolute Canada is a Canadian winter footwear company founded in 2017.
In 2017, the founder registered a brand called Absolute Canada. Absolute Canada is the first company who put the light system into the winter boot.
GOAL
To create a strong and distinctive market presence that draws in customers, initiate the process of building your brand from the ground up.
MORE INFO: absolute-canada.com
(Client Project)
SET UP A PRODUCT LINE
Project role: Art director, photographer & footwear designer
WEBSITE DESIGN
Project role: Art director, photographer & Designer
Project role: Art director & Designer
CATALOGUE
Collaborated with another graphic designer (Max Chui)
Project role: Designer
BUSINESS CARD & POS
Project role: Art director & Designer
SHOE BOX DESIGN
Collaborated with another graphic designer (Max Chui)
Project role: Designer
HANG TAG
Project role: Art director & Designer
SHOP FLOOR SHELF TALKER
IDEA
Designed a holographic shelf talker capable of capturing customers' attention and highlighting the lighting feature as they approach our products.
Project role: Art director & Designer
INTRODUCTION VIDEO
Project role: Art director & Designer
FOOTWEAR DESIGN
Project role: Illustrator & Designer
TRADE SHOW BOOTH
Collaborated with the project manager, account representative & marketing manager
Project role: Art director & Designer