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There are no statistics on furniture waste in Canada.
– Giroux Environmental Consulting
FACT 1
FACT 2
8,550,000 tons of furniture and furnishings are thrown out per year (in the USA).
– Environmental protection Agency
In fact, 54% think furniture should last twenty years or more.
We don't consider furniture waste.
We want to go against the grain.
Change the way we look at furniture.
So he found us and make a new highlight for him.
1/16
CAMPAIGN IDEA
1/7
RETAIL STORE CONCEPT
MEASUREMENT
OF SUCCESS
Less furniture left on the streets
Less disposable furniture in the market
Full showrooms and a need for online expansion
RECOGNITION
1st Place: Retail Branding Master Presenter at OCAD University
COLLABORATION
Caleb Leung, Vivian Cheung, Marvin Lau, and Katie Kavanagh
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